Cold email, written by humans

We write emails that sound like a person wrote them.
Because one did.

We don't blast your whole TAM. We find the few hundred people who actually fit, and write to them like someone who did their homework — which is why the replies come in better than the industry average. The infrastructure underneath is already solved. You never have to think about it.

“The lead generation process starts by finding out where your target market ‘lives’ on the web.”
— Wayne Davis

The approach

That's the sauce.

Most cold email is a numbers game played badly — blast a huge list, hope volume covers for the copy. We play a smaller game, on purpose.

The list

A small list, not your whole TAM

We target a few, very relevant people instead of blasting everyone who could technically buy. The smaller the list, the better the copy can fit the reader — that trade is the whole point.

The copy

Written by a person, for a person

No AI slop, no generic "I noticed your company" openers. Every sequence is written to actually connect with the human reading it — that's why reply rates beat the industry average.

The infrastructure

Already solved. Not your problem.

Domains, deliverability, inbox warmup, whichever sequencer fits — it's monitored and resolved before anything burns. You get the replies. You never touch the plumbing.

Proof, not promises

Real copy we actually sent.

Screenshots of real sequences, including ones written directly by Meralead's founder — not a mockup, not a template.

Drop a real sent-email screenshot here
(assets/proof/copy-1.png)

Opening email — segment TBD

Drop a real sent-email screenshot here
(assets/proof/copy-2.png)

Follow-up written by Shahriyar directly

How it works

You tell us who you sell to. We own everything after that.

01

Real ICP work, not a generic AI pass

We dig into who actually buys from you, build the narrow target list, and classify every lead before anything gets sent.

02

We write the sequence and run it

Handwritten copy, a system of sequences built around one offer, and a subsequence that keeps working after a reply lands.

03

You take the calls

Booked meetings land in your CRM. We monitor deliverability and keep tuning the copy. You review outcomes, not infrastructure.

The offer

Three ways in. Pick the one that fits.

Every tier runs the same honest game — a narrow, relevant list and copy that's actually written, not generated. What scales with price is depth: how many ICPs we build, how the leads are enriched and verified, and who personally writes the copy.

Starter

Focused

For a first campaign on one clear offer, aimed at one niched list.

  • One ICP, deeply researched
  • A single handwritten sequence
  • Verified, enriched contacts only
  • Infrastructure fully managed
Book a call
Growth

Compounding

For teams running more than one angle at once and ready to scale what's working.

  • Multiple ICPs, tested against each other
  • A full sequence system, 2–3 sequences
  • Leads enriched from multiple sources
  • Positive-reply subsequence with a lead magnet
Book a call

This is for you if

You can't afford to lose your reputation

  • You'd rather send fewer, better emails than blast your whole TAM
  • You want to be judged on quality, not on who's cheapest
  • You want someone accountable for the result, not a tool you have to operate

This isn't for you if

You're optimizing for volume at any cost

  • You want the biggest list possible, regardless of fit
  • You're shopping purely on lowest price
  • You want to run the infrastructure yourself

Who's behind it

A small team, on purpose.

Fewer clients means more attention on yours. That's the trade we're making, and we're making it deliberately.

Shahriyar Khan

Shahriyar Khan

Founder & copywriter

Aly Khan

Aly Khan

Client operations

Zaryab Khan

Zaryab Khan

Infrastructure & deliverability

The promise

Whatever you pay, we'll deliver a multiplier on top of it.

One campaign will probably change your business. We know that because strangers, with no reason to, have written in to say exactly that — and they joined when we'd barely started.